Seven martinis. Two people who wanted in.
A bar concept. A missing kind of expertise.
Diana had imagined Mushroom Martini Club: an alcohol-free bar built around seven mushroom martinis. She brought the idea and the need for people who knew how to make a bar real.
Research the people. Draft a personal opening.
Lightning helped Diana find relevant drinks creators and bar founders, then shape personal outreach around the possibility of building together. The email below went to one alcohol-free bar founder.
The outreach, reviewed and sent by Diana
Subject: Partnership: the world’s first mushroom martini bar
I think I just invented the next billion-dollar non alcoholic bar category.
Small problem: I have absolutely no idea how to open a bar!
[…]
The dream is a new global nightlife category for people who still want the ceremony, seduction, and mischief of a great bar.
[…]
Best case, we build it together. Smallest case, I hand you the whole thing and take wildly disproportionate emotional credit from a corner table at the Madeira opening.
Fifteen minutes for some advice?
Excerpts from Diana’s actual sent email. […] marks omitted paragraphs.
She sent it. Two people wanted in.
Diana reviewed and sent the outreach. Two people replied positively that day, and she went on to a conversation with the bar founder two days later.
I love it.
He had already experimented with mushrooms in drinks and proposed a time to talk.
Whatever you want to build, I want to be part of it.
He saw a possibility in the concept and offered to meet.
just an amazing convo - super inspiring
Her sent follow-up · 21 August 2026
About this example and its sources
Historical case from Diana’s original Lightning workflow, 19–21 August 2026. Sent outreach, replies and post-call follow-up checked; identities omitted. Mushroom Martini Club is currently paused.
